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I've heard that about Yelp. I'd happily use an alternate, but you can count on Yelp's large userbase. And I also agree that this is just the tip of the iceberg. We seem to be seeing the tips of so many icebergs these days. :)
I'm curious, what was the issue with Hipmunk? I've used it a few times for flights, and that's worked out well. No so good for hotel search? Punished mercilessly sounds pretty bad. I know that they use orbitz for flights, do they use another service for their hotel search?