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ButterflyEffect · 4397 days ago · link · · parent · post: What Creativity Will Look Like in 2013 | Special: Look Ahead 2013 - Advertising Age
I'm fine with more branded experiences. It's nice to see companies taking a bit of a risk to put on a concert or in Chipotle's case, animated film, and throw their company name and logo over it for more recognition. This year we also had Red Bull do some crazy stuff, it's exciting to see companies help make new events possible.