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Thanks for the excellent article.

In my Western experience, quinoa is already three to five times more expensive than rice here. I'd consider it a luxury food already, regardless of the situation in South America. Quinoa might be expensive by local standards, but Bolivians are still paying far less for their quinoa than any American could hope to. I guess the key challenge is to return as much of the American retail price to the South American growers as possible, unlike with many other crops.