I'm still trying to articulate myself on this. Perhaps it could fruitfully be compared to racism. Racist people are themselves racist, which makes it seem like they're intentionally racist. But really they acquired their racist beliefs from the context in which they live - from their parents and their peers and all of the people around them who are racist. Go back to the times of the slaves - most people simply thought nothing of the fact that humans could be bought and sold... That's it! Naturalisation of beliefs! The patriarchy doesn't come down to a matter of the actions of men against women as it does to naturalised beliefs and attitudes about both men and women. In this sense, the patriarchy is pre-action. So yeah, hearts and minds. I feel like my brain isn't working properly today.Advocating hatred is advocating the casting aside of reason.
Yeah, and it's downright inefficient - people tend not to respond positively to others screaming down their necks that they're wrong, as the backlash against certain kinds of feminism has demonstrated quite well.