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The best answer I've heard so far to Question #1 is here said by katakowsj: "Hubski is an online pub with creative and thoughtful people belly-up at the bar of reason and sanity." But that's not really descriptive. I had a little trouble understanding what hitention was and how it is used. My guess is that like hubski or linkedin, you have to go there, to your page/feed to see new trends. "h!tention is the Social Trend Board Service to collect the trend to share that you have found on the Web page." - following that model, one could say that "Hubski is an aggregation of articles and discussion posted by a thoughtful community. It has also been called and online pub ... etc."