Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
Hmm, well, I'm not sure there are that many gay (lets take that as short for LGBTU, shall we?) people (parents, teachers, kids, etc) in Disney's target market. I've seen numbers of 4% to 10% of the population (I suspect closer to 4% or lower) as self identifying as gay. That number will be enormously under-rated relative to Disney's target market, so they have even less potential loss of market. You could say that the number is higher b/c some pct of their target market will have self identified gay relatives/friends. But then how many of that segment wants to explain that sort of thing to their children at any one time? -XC PS - I still say Apple has a higher responsibility than Disney.