I won't disagree about Apple's responsibilities, but then I hate them so much they've already forsaken any good they might have done.

I'm not sure I understand what you meant about the target market, though. Is Disney's target market heterosexual white families who don't know any gay people? It seems unrealistic for Disney to build a secret garden where only straight people can go. I don't believe that's the case — Disney's stories are universal and are enjoyed by most children. Whether the kids are aware of it or not, they already have gay relatives and teachers, and at some point they or some of their friends will turn out to be gay. 5% is a significant number of people, and it's safe to say we all know at least one gay person. Yes, it can be an awkward conversation to have with kids, but so is explaining love between heterosexual couples. Explaining gayness doesn't entail explaining anything new. The difference between explaining heterosexual love and homosexual love seems to be in the minds of the parents.