Man, burnt caramel and sea salt is one of those combinations that will always be good, to me anyway. I used to be neighbors with a dude that used to cook on yachts. I'm not too familiar with the flavors of South Africa, but for the life of him, he couldn't understand "the American salty-sweet thing." Anyway, you're in sales, right? I met a guy a while back who was in sales for a long time. He told me that the basis of a lot of sales is fear. It makes sense. Get people to be afraid of being left out of the loop, in this example food, and suddenly they'll be busting nuts over how much they love marrow and paying $26 for marrow on toast. Never mind that 15 years ago, marrow bones were firmly in the province of "foods Americans don't eat." Back then, you could get marrow bones, like cow femurs for like, $5. Fear, perception and opportunity. It's almost like everything is make-believe, but it's real!