I'm just going to quote the top comment from the articel, as it explains my sentiments completely: I don't think this article is particularly well-written. It doesn't offer me any insights about the logo at all, it just tells me it's bad without explaining why. In fact, as a layman, the logo looks just fine. The only thing I would change is the color of the dark-on white logo, the purple is a bit too vibrant and is a bit jarring to look at on my screen. Other than that, I don't understand what makes it a work of the Devil as the author seems to think it is.After reading this article, albeit quickly, I still don't know what's wrong with Yahoo!'s new logo, or what they did wrong in designing it, or how it could be better. So I don't find the article persuasive.