by insomniasexx

A study conducted in 1999 by Read, Loewenstein and Kalyanaraman had people pick three movies out of a selection of 24. Some were lowbrow like “Sleepless in Seattle” or “Mrs. Doubtfire.” Some were highbrow like “Schindler’s List” or “The Piano.” In other words, it was a choice between movies which promised to be fun and forgettable or would be memorable but require more effort to absorb. After picking, the subjects had to watch one movie right away. They then had to watch another in two days and a third two days after that. Most people picked Schindler’s List as one of their three. They knew it was a great movie because all their friends said it was. All the reviews were glowing, and it earned dozens of the highest awards. Most didn’t, however, choose to watch it on the first day. Instead, people tended to pick lowbrow movies on the first day. Only 44 percent went for the heavier stuff first. The majority tended to pick comedies like “The Mask” or action flicks like “Speed” when they knew they had to watch it forthwith.