printNeil Young's Pono Music Service Isn't As Innovative As He Wants You To Think
by BrainBurner
Neil Young has been talking up Pono, a high-fidelity alternative to the MP3 format, for years now, even using space in his 2012 autobiography Waging Heavy Peace to discuss its possibilities (called “PureTone” then). Now, finally, the details of PonoMusic have been revealed and you can pre-order your very own PonoPlayer at a discounted rate ($300; retail is $400) via this Kickstarter campaign. You also have the option to pay the full $400 and have your PonoPlayer “signed” (via laser engraving) by your choice of Beck, Jack White, Patti Smith, Arcade Fire, Foo Fighters, Dave Matthews Band, Willie Nelson, and many others.