I am presenting an idea for a new product to a Fortune 50 company in March that could have some really positive implications for charitable giving. I've been working on this for some time now and it's the culmination of many months labors. I need to know the psychology behind giving. Links to interesting articles/videos would be helpful but more than anything, I want to know what motivates YOU to give. I want to dig DEEP though and know what truly is the reason, deep below the obvious.
Do you give out of penance, to make up for wrongs? Do you give while people are watching to receive accolades? Or is it all altruistic?
Maybe the question should be, what do you think motivates your partner, your roommate or your parents to give?
Any help is appreciated. I'm sorry that I cannot share more detail about the presentation. I promise that someday I will.
Thanks in advance.