If you didn't know, Arthur C. Brooks is president of the American Enterprise Institute, one of those think tanks much hated by liberals for their "agenda of stuffing the pockets of the 1%."
He also wrote this article, which was recently posted to Hubski.
This is probably the conservative attempt at trying to communicate their ideas and change their party image, with a timely coupling of Paul Ryan's Anti-Poverty Plan. And it comes across as genuine.