printFrom Coffee To Chicory To Beer, 'Bitter' Flavor Can Be Addictive : The Salt : NPR
by thenewgreen
As we grow older, we start to acquire a taste for it, she notes. "Your first sip of coffee — it's so bitter,'" she says. But most people get used to that taste. And it helps that coffee perks us up. "It stimulates the nervous system," McLagan says. "So you're prepared to, like, deal with the bitterness for the benefits."