In 2010, Birchbox founders Katia Beauchamp and Hayley Barna had a simple business idea to solve this situation: They devised a monthly service that delivers a box of carefully curated samples to women’s doorsteps for $10.
"The idea was to leverage the subscription model to be part of the product discovery process," Beauchamp says. "We wanted to transform e-commerce from a flat, two-dimensional world by giving it texture and reality."