by rene

The general goal of LinkedIn (the game) is to find and connect with as many people on LinkedIn (the website) as possible, in order to secure vaguely defined social capital and potentially further one’s career, which allows the player to purchase consumer goods of gradually increasing quality. Like many games, it has dubious real-life utility. The site’s popularity and success, like that of many social networks, depends heavily on obfuscating this fact. This illusion of importance creates a sense of naive trust among its users. This makes it easy to exploit.