by kleinbl00

...now that's what I call a pivot.

"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks," he told the Financial Times in an interview. "We're able to shape behaviour in a way that's a win for the user. It's a win for the city. Short-term financially, maybe it's not a win for us, but strategically long term we think that is exactly where we want to head."

Eyes on the prize here: Uber has Jump in eight cities. And they're for profit. And they want to compete against this:

https://en.wikipedia.org/wiki/List_of_bicycle-sharing_systems