I found this in the book while I was reading for homework for class. I really like this. If you want to get more context you can read this random blog I found the quote on as well: http://eevania.tumblr.com/page/3
But I also like it as a standalone, no context quote. It is pretty universally true and can be applied to so many different factions of life - not just design or creativity. More broadly it could be conversation -> ideas ->action -> change.
Sort of ties back to Hubski. We are conversations. And it remindes me of what the answers hubskiers gave in the Has Hubski Made You More Creative thread. Conversations. Ideas. Change.