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I'm pretty sure the answer is "stop engaging," and I'm pretty sure not enough people get that for it to be effective. If we all decided a shitty user was shitty and no longer fed that user attention, there wouldn't be such a problem. To be honest I've had that one we've been talking about all day triple-modded for so long that when people started to post about him, I had to go looking to figure out what the issue was. Yes you should stand up against someone's racism. No you should not make a habit of giving a racist an audience.