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One doesn't exclude the other, no, but one also doesn't imply the other. As I said, just because it's focus is on women more so than it is men, it doesn't follow that it must be associated with patriarchy. It's focus is on women likely because that's just what the consumers of celebrity tabloids will eat up and buy, and the main consumers of tabloid media are women. I can only speculate as to why those type of women would get satisfaction from the humiliation and degradation of celebrities, but I'm skeptical of the knee-jerk reaction to merely dismiss it off as patriarchy rather than give it the scrutiny and consideration it deserves.