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Back when our band was playing regularly, we didn't have a huge following however, the people that did follow us were very supportive. Combine that with friends, family, coworkers etc. and you've got hundreds of people that you can tap on the shoulder for a kick starter campaign. If you are smart about it and don't ask too often, or too much of people then you can have a very successful kick starter campaign without being a very popular group. The problem is some people are fantastic artist but they are very bad marketers. These are the people that still need representation in this modern climate.