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thenewgreen  ·  4117 days ago  ·  link  ·    ·  parent  ·  post: Drinking With Your Eyes: How Wine Labels Trick Us Into Buying : The Salt : NPR

Wine can be a scary thing for many consumes. Consider a bottle of Italian wine. The words, names, appellation, varietal, governing bodies etc... -that's a ton of information. But put a photo of a hippo.... now it's approachable.