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thenewgreen  ·  4087 days ago  ·  link  ·    ·  parent  ·  post: Why is there only one model of iPhone?

    In short Apple's game is not to be a commodity producer but a Luxury Good producer. They ship exactly one model for category of computing device and that device is intended to be the best in class for that category.
That makes perfect sense. Once you compromise that "luxury" part of your brand it is very difficult to recover. (I think of Jaguar). I think this is insomniasexx's point regarding the 5C.