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elizabeth  ·  4055 days ago  ·  link  ·    ·  parent  ·  post: What have you overindulged in over the holidays?

haha yeah "swish" is spot on.

Made me realize they probably make use of that in Marketing when naming a product. "swish" made me think of the "swiffer". It's pretty smart because the name sticks on a subconscious level too.