What's so interesting to me is how easy it is to tap into all the available feedback looks. Just look at kickstarter or indiegogo. You essentially can throw ideas / concepts / prototypes out to the masses to fund, thus confirming the market's viability. It's possible to create concepts and throw them out to the market and see what sticks. Alternatively, you can do the opposite. Listen for market demands and once identified, fulfill those needs. There is a treasure trove of data on social media that can show sentiment and needs in the aggregate. Exciting stuff. If the aggregate isn't your bag, just mine individual needs and create one off solutions for those individuals... your options are almost limitless. The biggest challenge is making your artificial research appear human... or put another way not spamming feedback providers.To get something that hits, you need scale and that requires the appearance of a human product launch.