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And call the shop "the coffee experiment". I was reading up on Wikipedia for some inspiration and stumbled upon this: https://en.wikipedia.org/wiki/Gustav_III_of_Sweden%27s_coffee_experiment

    The king ordered the experiment to be conducted using two identical twins. Both of the twins had been tried for the crimes they had committed and condemned to death. Their sentences were commuted to life imprisonment on the condition that one of the twins drank three pots of coffee, and the other drank the same amount of tea, every day for the rest of their lives

It's quite interesting.