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It's an important question and I'm glad you asked. There seems to be a fine line between spam and sharing original content and I think so much of that "fine line" is defined by intent and context. If your intent is to "spam" a site for monetary gain and you have zero context within that site, meaning no established relationships, then I think it's a bad idea. If you are genuinely interested in sharing something you are passionate about and also happen to monetarily gain from it, well.. what's wrong with that? ipreferpi's suggestion to clearly tag it so that it can be "ignored" is a very good one in my opinion. I mean, I fully support mikes book post and it fits all the descriptions I just gave.