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Monsanto, instead of waiting for them to grow and pick out the best ones, creates the "best" ones artificially. Their end objective is the same.
The end objective is FAR from the same and the difference can be summed up in the definition of the word "best." There is a large movement of farmers in the US intent on growing the best tasting fruits/veggies without the aid of artificial means/processes. This exists and it's growing. In fact, the idea of small batch, high quality seems to be catching on in many aspects, not just food. I'm encouraged by it.