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My cousin has a smaller niche he sells to. Hotels, restaurant chains and grocery chains buy in large bulk and generally don't give a shit about flavor and will nickel and dime their suppliers to get the most affordable, not highest quality, goods. We're talking about semi's full of pallets of tomato's vs a pick up truck with a bushel of them. The bushel has a higher margin but the pallet has more volume. I'm sure you get it, right? Basic supply/demand.