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mk  ·  3771 days ago  ·  link  ·    ·  parent  ·  post: Clay Shirky: Last Call - The End of the Printed Newspaper

Because NSFWCorp couldn't afford for you to pay in $2 increments. Due to transaction fees, they have to get larger upfront commitments. Since these upfront costs are large, they force the reader to choose just a couple of outlets to pay, rather than spread it out in a way that resembles their reading habits.