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mk · 3771 days ago · link · · parent · post: Clay Shirky: Last Call - The End of the Printed Newspaper
Because NSFWCorp couldn't afford for you to pay in $2 increments. Due to transaction fees, they have to get larger upfront commitments. Since these upfront costs are large, they force the reader to choose just a couple of outlets to pay, rather than spread it out in a way that resembles their reading habits.
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I've mentioned De Correspondent before, haven't I? Finally found a proper explanation in English, from back when they Kickstarted it. They managed to get 15k users to pay the 60 euro fee for a year of excellent investigative journalism. That's how they could get their journalists to really explore and find depth in an online world of superficiality. They get it, you know. That's why I'm more than happy to pay for it.