Thanks for posting this pizzosteez, you beat me to it. am_Unition, I'm on soundcloud, as are many of us here, but I'll admit that I use it primarily to post my own content and not to stream others. I agree that right now TIDAL isn't something I'd be interested in, I'm pretty content with Spotify, but I do think it sucks that artists get paid jack-shit for their work from them. There are two great points I hadn't thought about until reading this: Exactly right. So many people aren't using a service and if TIDAL can use it's star power and market themselves effectively, they could dominate. It's not first to market, right? It's last. Also, they have the ability to offer special releases and exclusive releases. If I knew my favorite bands were going to release certain songs only on TIDAL, it might matter. That said, how long would those songs stay only on TIDAL? In the digital age, nothing stays behind a wall long and as kleinbl00 points out in this amazing podcast, nothing is ephemeral. Once it's out there, it's out there. So, I'm not convinced that the value proposition for TIDAL is all that compelling compared to services that already exist. Does the average consumer give a shit that it's "artist owned?" Especially when those artists are Madonna, Cold Play, Jay-Z, Kanye etc? -Not exactly paupers. KB, what are your thoughts?The market of people who have never used a streaming service is still massive, and up for grabs.