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About a year ago, the issues at Slashdot came to a head with the botched rollout of the new "beta" interface. The redesign reflected a complete disconnect from the community, and prompted a large scale "slashcott" boycott/revolt. This ended up resulting in the creation of SoylentNews, and the migration of a chunk of the community. Dice has continued to demonstrate a complete lack of understanding and simply rolls forward with more additions of sponsored content, video content that no one asked for, and most recently, outright replacing the "Read the [n] comments" link with a social media "share" button. I see a LOT of parallels with the situation at Reddit.