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Demo's have been replaced by Let's Play. If they had a made a great game people would buy it. This is a niche game that really isn't going to be most people's cup of tea at $15. Similar games with a wider appeal have done quite well despite the existence of Let's Play. Dragon just isn't a compelling product at this price point for most consumers. I liked Dear Esther, The Stanley Parable and Gone Home which all shared a rail road narrative style. Good games that are priced right do better for Lets Play. There are so many games competing for attention and sales Lets Play is a great way to figure out what's worth my time and money. I just picked up Caves of Qud when it went on sale after watching a few Let's Plays and I'm loving it.