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kleinbl00 · 3006 days ago · link · · parent · post: Unilever in talks to buy Jessica Alba's Honest company for $1bn
$700m. That's actually pretty much a kick in the nuts to the whole startup world, because BAM one of their "unicorns" is no longer a unicorn. The transaction is part of a push by Unilever to claim more of the natural section of supermarket aisles. Pesky Whipper-Snappers have increasingly sought out upstart brands that are seen as being environmentally friendly, putting pressure on some traditional wares. Unilever considers Seventh Generation a “purpose-driven brand,” akin to its Ben & Jerry’s and Dove products.