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user-inactivated · 3006 days ago · link · · parent · post: Unilever in talks to buy Jessica Alba's Honest company for $1bn
Just talking to the wind here . . . I don't know what Unicorn means, but $700m sounds like both a steal and a big investment. A lot of that probably has to be for name brand recognition, because I bet for $700m they could just develop their own products. Then again, you did say elsewhere in this thread that buying out the competition is a good way to spend your money as a company, so that might be a part of the price tag too.