So, if you took the monetization out of it but the family or estate owner still had the right to deny use of image/likeness you'd be okay with that? It's the money that bothers you? It is a thing. There was just a news report that the GOP had considered using a hologram of Reagan for their convention. While it couldn't have been worse than Eastwood talking to a chair, it brings up a whole knew dimension to this discussion. What if the DNC used a hologram of Reagan saying "I hate Romney, he's a dirty, secretive thief and I think you should vote for Obama". I think his family may take issue with using his likeness in this way. They should. (for the record, they should take issue with the modern GOP doing so too). You should be able to safe guard from opposing interests using that which you've spent a lifetime amassing for their own advancement. Please expand on what you mean by "cooling effect on expression".