First and foremost, Apple retail is capital R Retail. The product zone sells phones, the backstage team manages inventory, the genius bar team troubleshoots and repairs devices, and the creatives provide instruction on the devices. Many people I work with have been working Apple Retail for more than five years, several are at 10 years+ (I'm personally at three).

3. Retention at Apple is very high because the benefits we currently receive are insane. I work part time to accommodate for the creative endeavors I engage with. As a part time employee I get health, dental, and vision insurance. Not only that, my wife gets them too. Not only that, but you don't even have to be married for your domestic partner to receive benefits. The list of benefits goes on and on. Another benefit that results in retention are stocks. We have a ridiculously amazing employee stock purchase program. In my three part time years I have amassed $15k in Apple stock, including restricted stock units. I'm not leaving this gig anytime soon.

1. A lot more control over the work environment. Apple Retail (and corporate too) is a hierarchical structure, and you have to go waaaaay up the Apple tree to affect change. In our store there are several immunocompromised folks. As retail employees, and even our store leader, had no say in the relaxation of Covid policies as they were handed down from corporate. More control in that sense is one thing we're looking for. Additionally, I'm hoping we can codify the four day work week, just as unions previously instilled the eight hour workday. I don't experience burnout because I work part time. I know my coworkers would be happier if they could also work part time and still receive full time pay and benefits. A lot of what we're looking to do is see how ideal of a gig we can make this, at the world's most profitable company.

2. I'm not sure I understand this question. Are you asking if I'd stay in the union if I ever left my store?