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If you buy the game you only get three installs, there is no lack of DRM on this game. I think limited installs is the worst type of DRM around.

They put the game up on the torrent sites, the game hasn't been pirated. It's good marketing not piracy. Their game would have been pirated, but this story is all over the web, of course people decided to try the "pirated" version because of the little game media frenzy. I'm sure that this stunt will get them many more sales and many more instances of fake theft then they ever would have gotten without it.