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Ya, people do read books (and you're right they are paying for them less). But books also have a lot of competition now from other mediums that didn't exist (or weren't that widely dispersed/abundant) not that long ago. There are a lot of people who just read online blogs, articles etc. now. People want information fast - and are adjusting to a world in which information comes at them fast from a lot of different sources. Just sitting down and reading a book? That is becoming less common - and that trend should continue.