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It looks like a carefully calculated play for publicity with an apology trotted out at just the right moment to dispel the legal heat after the press became involved and publicised the story. Mission accomplished, apparently.
forwardslash · 4020 days ago · link ·
This seems to be standard operating procedure now: get something to go vial no matter how "true" or legal it is, reap the benefits of the massive exposure, apologize and start over. As long as you don't care about the long tail you can do a lot.