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Ok, I'll add it to the list. I have actually slated The End of Food as my next read. b_b got the recommendation from you, and he says he can't put it down. I'm convinced that the next phase of media will involve the readership in an intrinsic way. However, it will take time before publishers can see that the costs of solving our problems and risking open-ended synthesis are less than what can be gained. Readers will begin to share some of the authority that the publishers cede.