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My opinion: Because they are extensions of ourselves. They are essential parts of us. We are cyborgs. Similar reasons. We imbue them with super-human abilities. We can't see to the edge of the universe, so we invent Hubble. We can't live on Mars, so we invent Curiosity. Because there is a sensing extension of the human collective trapped on another planet.Why do we feel so much empathy for what we know are 'dumb' machines?
Why do we anthropomorphize them so easily?
Why is that one XKCD so damn sad?