It's an unfortunate choice of name from a marketing point of view. Everytime I mention it to someone they react with "Whoa, bittorrent? Isn't that the illegal thing?" Ignorant, I know, but that's how people react. And when I mentioned it to a sysadmin he replied with "We would never allow bittorrent near our systems." I keep having to explain that bittorrent and bittorrent sync are different things.
It's the same thing with "whoa, torrenting? Isn't that illegal?" No it's an extremely effective way of spreading data through hosting elsewhere. Trying to explain to companies when they're worried about servers from heavy downloading, when I offer that they should make a magnet link they look at me like I've grown horns.
They should market the exact same service (because it's an awesome service) under two names for the two sets of audiences: the geeks (like me) who get off on this tech and the businesses (where the money is) who don't understand or care to understand. +$1m if they come up with a name containing 3 or more technology buzzwords and an acronym to go along with it.