eye twitches It's a shame, because the fullscreen look that inspired these has created some amazing sites like this Pitchfork article and this NYT and Apple's Mac Pro site. What that site promotes is a far cry from those.
If done properly and with motivation / intentions, using styles like these can be amazing. Just like any design trend, if you are using to to elevate your content and with purpose, it's going to be good. The problem is when you throw whatever content into a scrolling style site or flat design and call it good. This one is another good example from Apple. Look carefully at the bubbles. Amazing. http://www.apple.com/your-verse/new-depths/ Web Devs might enjoy this: http://www.reddit.com/r/apple/comments/1vcr85/what_css_property_did_apple_use_for_this_part_of/