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You won't believe what The Onion just did with clickbait
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I was reading a serious article on Salon the other day, and next to the article was a ad that read something like: 52 Celebrities with Herpes. I couldn't help but think: Fuck you, Salon. Of course, an ad like that wouldn't appear in print. It's online, because people won't pay nearly as much for online content. At least not to one outlet.