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Because more casual film-goers enjoyed them, I suppose. The films were still fairly popular with the general public, those who (with no disrespect to Star Wars fans), don't give two hoots who shot first, and thought pod-racing was an exciting, action-packed scene. Ten years ago the 'mainstream' when it came to Star Wars were the people who grew up with the original movies and thought that the new releases were shoddy, childish cash-ins. These days, people who were children during the release of the prequels are growing up with the same nostalgia.