- The industry recommendation is expected to distinguish between companies that have a “first party” relationship with users — consumer-facing Internet content providers and Internet service providers — and “third party” companies, which include most small advertising-technology companies.
First-party relationships would be created if the user “intends to interact” with the web company (or a service provider acting on behalf of that company). For example, logging into Facebook would count as a “user action” that would allow Facebook to track your activity “across multiple distinct contexts,” including other websites.
In contrast, companies with third-party relationships would have far more limited tracking abilities. For example, if a user visits a site that integrates an advertisement with content from other sources, the ad server would not be able to place a tracking “cookie” for marketing purposes on your device without your consent.
this is capitalism, bitch. personal whitelisting is the only approach that makes sense until there's no more profit in the game. they won't respect your polite requests, even with the force of law behind you. they'll just buy a Chinese vps and do it from there. you can't legislate access denied, you have to deny access.