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It'll be interesting to see how this all pans out for them. BitTorrent doesn't have as well know a name as Netflix and friends (not to mention the negative connotation with their name) and also the tech savviness needed to understand how to download torrents will be a barrier for most people. Regardless I'm excited to see what kind of content they're planning on putting out if this ends up being successful and also how this will shape the future of mainstream content distribution.