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Most that care probably already know about this, but I was out-of-the-loop for half a day. :)
It seems that Google is pretty damned serious about getting social right.
I suppose that's the real reason OINK is dead.
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Well, although I didn't watch it, Diggnation was reputed to be pretty effective. Digg is a major accomplishment IMHO, but he does admit to making mistakes with it. Maybe he is wiser for it?
Google seems to have lost it's sense of direction. I feel like they are trying to get users instead of solving user's problems.